Tim Grahl is the C.E.O. of Story Grid, a university and publishing house dedicated to teaching and publishing complex stories. He is the author of the bestselling book marketing methodology and protocol, Your First Thousand Copies and The Book Launch Blueprint. His memoir Running Down a Dream, a warts and all confession of the trials and tribulations of a contemporary small business owner, drew accolades from Ryan Holiday, Barbara Corcoran, Daniel H. Pink, Derek Sivers, and Steven Pressfield, who described it as "Indispensable." The writing of his first novel, a young adult science fiction coming of age action story, The Threshing, was the subject of the first three years of the Story Grid Podcast, a perennial chart topper on multiple podcast bestseller lists.

Shawn Coyne is a writer, editor, and publishing professional with over 30 years of experience. He has analyzed, acquired, edited, written, marketed, represented, or published 374 books with many dozens of bestsellers across all genres, and generated over $150,000,000 of revenue.

He graduated in 1986 with a degree in Biology from Harvard College, with a distinction of Magna Cum Laude for his thesis laboratory research work at the Charles A. Dana Laboratory of Toxicology at the Harvard School of Public Health. After Coyne left the laboratory, his findings were acknowledged and served as the inspiration for Mandana Sassanfar and Leona Samson’s Identification and Preliminary Characterization of an 06-Methylguanine DNA Repair Methyltransferase in the Yeast Saccharomyces cerevisiae publication in the venerable The Journal of Biological Chemistry (Vol. 265, No. 1, Issue of January 5, pp. 20-25, 1990). 

In 1991, early in his publishing career, Coyne began an independent investigation into the structure, function and organization of narrative, which he has since coined Simulation Synthesis Theory. His synoptic integration of Aristotle’s Poetics, Freytag’s The Technique of the Drama, Campbell’s Hero with a Thousand Faces, McKee’s Story, among many other story structure investigations with contemporary cognitive science, quantum information theory, cybernetics, evolutionary theory, behavioral psychology, Peircean and Jamesian pragmatism, Jungian depth psychology, Theologian and Philosopher Paul Tillich's conception of "ultimate concern," and fighter pilot John Boyd’s OODA loop serves as philosophical, scientific and spiritual foundations for his teaching.

In 2015, he created Story Grid Methodology to begin teaching and further developing Simulation Synthesis Theory. Since then he has given lectures on the origin of story, the integration of storytelling and science, and the necessity of telling complex stories to thousands of students all over the world. 

In addition to The Story Grid and Mentoring the Machines, he’s authored, coauthored or ghost-written numerous bestselling nonfiction and fiction titles. His most recent lecture series, “Genre Blueprint” applies his Simulation Synthesis Theory to popular works such as The Hobbit by J.R.R. Tolkien and The Matrix by Lara and Lana Wachowski.